Southern Entertainment is pure passion to help promote hip hop independent artists

Southern Entertainment is an events and entertainment business who are committed to providing quality entertainment, production, artist management, recording and promotion services and cultural events to Sydney, the South Coast of NSW and Melbourne.

Hi Matthew and Josh from Southern Entertainment​, welcome to the LiveTrigger Magazine!

Let’s start by introducing your project: describe Southern Entertainment in 3 sentences!

Southern Entertainment is an events and entertainment business who are committed to providing quality entertainment, production, artist management, recording and promotion services and cultural events to Sydney, the South Coast of NSW and Melbourne.

We can offer a range of artists to suit any venue or festival’s needs.

A passion of ours is to help promote independent artists and help them navigate the complex modern music industry.


What you’ve been up to in 2019?

This year has seen us book and promote the East Coast tour for HMO’s new release ‘Heightened Modus Operandi’, work on recording and producing singer/songwriter Acton Wikkens’ new EP and book the tour for Hip Hop act Southern Cross Mafia.

Along with helping curate the Gerringong Surflife Music Festival and put on events to help our artists get their music out there.


What have been some of the biggest challenges in developing Southern Entertainment?

The biggest challenges have been trying to develop a cohesive and functional structure for the business and making sure we do all we can for our artists.

Another challenge has been the changing landscape of live music in Australia and trying to ensure that we bring the audiences to support the artists.


What was a crucial milestone in its evolution? And what about the biggest failure?

The crucial milestone in our evolution was becoming the official booking agent for the Gerringong Surflife Music Festival.

We have been able to, with the help of Festival director and organiser Adam Loxley really develop a direction for the music and production side of the festival.

We experience failures at every step of the way when organising and funding events.

However, this never diminishes our desire to promote great Australian independent music and every failure brings us closer to success.


Who are your artists?


HMO rap singing on the stage

HMO is an MC, musician and producer from the South Coast of NSW.

With an organic fusion of instrumentation and electronic elements, HMO’S music channels a range of Genres from early funk and soul to reggae and blues.

Inspired by funk bands such as The Meters and James Brown, along with Hip Hop such as A Tribe Called Quest, Ice Cube, J Cole and a host of new Australian Hip Hop artists.

HMO’s music aims to deliver funking beats with a distinct social and political message.



Azza D

Azza D rapper on the stage

Azza-D is an emerging HipHop artist hailing from Wollongong on the south coast of NSW.

His unique style and melodic flow capture the mind of the listener instantly, with the emcee quickly developing a solid local fan base which continues to grow.

Azza-Dʼs musical influences include the likes of Hilltop Hoods, Bliss n Eso and Eminem.

However, growing up listening to artists such as AC/DC and The Offspring have clearly played an influence as well and can be heard within the production of some of Azza-Ds music.

In 2015 Azza-D released his debut “Secret Treehouse EPʼ which was the culmination of a year and a half working alongside Sydney based producer Arkitekt.

The EP featured 8 impressive tracks and a remix which served as a perfect introduction for the South Coast native.

Since releasing “The Treehouse EP” Azza-D has played live shows both locally and interstate and he continues to grow and push himself creatively.

2019 has seen Azza-D back in the studio staying busy, with the release of 3 back to back singles and much more in the works, Azzs-D continues to rise so watch this space.



3eonVibe on the wall

3eonvibe is a Latin American Hip Hop artist who was raised in urban Chile before coming to Australia.

An emerging artist on the Melbourne rap scene, his sound is inspired by Latin American reggaeton and rappers such as SchoolboyQ and Ice Cube.

In 2017, he released his first single “Sexy Graduation” and this became a viral hit throughout the Gippsland region.

The track also gained airplay on radio stations in Chicago.

His next single “Bad Panda” was playlisted on Mellow Styles on Spotify.

3Eon has been busy creating new material in the studio this year and will be releasing his long awaited track “The Weekend” in the coming months.

3Eon aims to bring insane vibes to venues with charged live performances that illustrate his energetic melodic style of music.


What criteria do you use to select artists for your roster?

We do not have a set criteria as such but try to work with a range of artists from diverse genres who resonate with our own views and goals as artists.

We are currently working with a range of Hip Hop artists but also have rock bands and solo artists on our roster.


Tell us something about the three best Australian rappers… one sentence each!


A revolutionary who is not afraid to piss people off and stands for equality and raps like a mo fo whether on his solo stuff or with Trials and A.B. Original.


Hilltop Hoods

The Grandfathers of Australian Hip Hop and an inspiration to all Aussie Rappers.



Crazy speed and flow.

Do you have any new projects that you’d like to mention?

We are currently working on curating the lineup for Surflife 2020 and recording Acton Wikkens new EP.

We are also looking at new ways to further the careers of all the artists we manage.


What do you think about LiveTrigger?

Live Trigger has allowed us to promote our events for free and seems to be super passionate about promoting independent music and giving artists and promoters a platform to connect.

We are really excited about working with Live Trigger and seeing what the future holds.